ChatGPT catches up to Google in search

The share of searches conducted via ChatGPT is growing, shaking Google's position in relative terms. OpenAI said that search queries using ChatGPT are increasing, and changes in search behavior are starting to impact the market. This could affect technology selection and UX design, making a reassessment of competitive strategies likely.

Why it mattersBecause leading the search space directly drives competitive dynamics, making it a key area to watch.