AWS retreats in the cloud market as Google rises

According to market research, in Q3 2026 the global cloud infrastructure market saw AWS's share decline while Google Cloud's share rose. The market as a whole showed one of the strongest growth on record, indicating intensified competition among major players.

Why it mattersFor companies revisiting their cloud strategy, cost optimization and regional strategy restructuring will be important. Beyond the convenience of a single vendor, options for global expansion are broadening.