AI in G-SHOCK product development: behind the design

Casio Computer used AI in the design and development of the new G-SHOCK models MTG-B4000 and GMW-BZ5000. It reveals the process of achieving styling beyond conventional ideas, collaboration with the design department, and the roles expected of designers. The piece provides concrete examples of AI use and tips for organizational operation.

Why it mattersIn the consumer goods field, AI usage offers practical examples of improving design efficiency and differentiation.